Swiss Military is a medium to connect our customer to the world of Premium Lifestyle Products bearing the highest quality standards at surprisingly affordable prices. We call it “Affordable Luxury”!
Affordability is key for which extensive research is conducted into the material used, design adapted and functionality at hand. The combination of a great product ensures a fulfilled and happy customer base which is the reason why Swiss Military is presently one of the fastest growing brands globally.
Decades ago, the story of Swiss Military started with an ambition – “With a clear vision, an explicit positioning and affordable premium products, we will become one of the fastest growing brands from Europe across various product segments”.
Gradually both the scale and scope of operations grew rapidly on a global scale owing to the unique brand positioning that Swiss Military attained over the years. Today, Swiss Military is a brand that is widely patronized by those who value affordable luxury, versatility & uniqueness of design and a one stop shop for a Men’s Lifestyle brand !