Swiss Military Featured in ET Retail: Travel Retail as the New Battleground for Lifestyle Brands

https://retail.economictimes.indiatimes.com/blog/travel-retail-the-new-frontier-for-lifestyle-brands/123299070#:~:text=Travel%20gear%20has%20transformed%20into,and%20tapping%20into%20corporate%20gifting

Happy to share the coverage garnered in ET Retail basis the responses shared on behalf of Anuj Sir. The large-format article “Why travel retail is the new battleground for lifestyle brands” captures your insights on innovation, adaptability, and corporate gifting, positioning Swiss Military as a thought leader in the evolving retail space.