Located in Surat, the outlet offers premium and accessible travel gear, backpacks, business bags, and kids’ trolley range
Bengaluru: Global lifestyle brand Swiss Military has launched its first-ever exclusive brand outlet (EBO) in India, located in Surat, Gujarat, the company said in a press release.
The new outlet is designed to reflect the brand’s global identity, offering its complete range of premium and accessible travel gear, backpacks, business bags, and kids’ trolley range.
“The launch of our first EBO in India is a defining moment in Swiss Military’s global expansion. We are incredibly excited to bring the signature Swiss Military retail experience to our loyal customers, offering a lifestyle destination that makes design, functionality and innovation accessible,” said Anuj Sawhney, Managing Director, Swiss Military.
The store welcomed over 1,000 visitors on day one, with exclusive launch promotions and special experiences.
Operating across 26 countries, Swiss Military offers more than 1,900 products spanning travel gear, electronics and small consumer appliances.
In India, the brand has built a strong retail presence with over 4,000 touch points across major metropolitan areas and expanding into tier 2 and 3 cities. The brand’s footprint extends across New Delhi, Maharashtra, Gujarat, Punjab, Himachal Pradesh, Uttar Pradesh, Jharkhand, Madhya Pradesh, Chhattisgarh, Odisha, West Bengal and Southern India.
