Premium bicycle maker Firefox Bikes today announced a collaboration with Swiss Military for a new range of co-branded bikes which would be launched later this year.
Firefox Bikes has joined hands with Swiss Military to introduce international standard value for money bike models for youth, the company said in a statement.
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Commenting on the partnership, Anuj Sawhney, Managing Director, Swiss Military, said,
“There is great synergy when two global brands combine their mutual strengths for a common purpose. This is especially true when both teams in question have a similar perspective of making world-class innovative products for the masses. In that respect Firefox / Hero, is the ideal partner for Swiss Military and we are bound to achieve great milestones together with this new association.”
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