Mr. Ashok Sawhney
CEO, SWISS MILITARY WORLDWIDE
A visionary with a keen eye for recognizing potential business opportunities, Mr. Ashok Sawhney who was active in the watch trade, first met up with Swiss principles as a sourcing partner. It was in 1984 that Jacques Bögli started making watches under the brand “Swiss Military” which was later extended with the clothing line by his Son Mr. Jean-Luc Bögli
It is at that juncture that Mr. Ashok Sawhney took over as C.E.O of the brand Swiss Military Worldwide. At the very onset, Mr. Sawhney saw a window of opportunity in the market due to a dearth of affordable and good quality products. Thus he expanded the product range by introducing Swiss Military Watches, Writing Instruments and Garments in Switzerland itself. His keen eye for detailing and design saw an immediate acceptance of the product lines in the Swiss market at the time. Gradually both the scale and scope of operations grew rapidly on a global scale owing to the unique brand positioning that Swiss Military attained over the years.