Dear Sir/ Madam,
Swiss Military Products S.A., an organization that is instrumental in bringing Premium Swiss Lifestyle Products under the brand name of 'Swiss Military' & 'Alpine Club of Switzerland' to India. The company is the Master Franchisee for the brands which apart from India is also present in 40 other countries.

The products being marketed are premium lifestyle and gift items which include Watches, Writing Instruments, Baggage and Accessories like Cigarette Lighters, Hip Flasks, Mugs, Torches, Key Chains, etc.

1. 'ALPINE CLUB of SWITZERLAND' - Premium Swiss Life Style products (Includes Accessories, Baggage & Garments)
2. 'SWISS MILITARY' - Premium Swiss Life Style products (Includes Watches, Writing Instruments, Accessories, Baggage & Garments)

While the 'Alpine Club of Switzerland' brand caters to the more outgoing, casual and adventurous segment of the target audience, 'Swiss Military' identifies itself with the more professional & formal image. The bandwidth helps us to be able to provide product for every customer in the market environment.

These brands are available at our exclusive flagship outlet under the banner of 'SWISS JUNCTION, Shop No. 72, The Great India Place, Sector-38, Noida, apart from having presence at other premium high street multi brand outlets. Our team, within the first 18 months has made vital inroads in establishing brand presence at important high street stores through our channel distribution network.

Marketing such a brand has stemmed from the realization of our team that there is a huge gap between the high-end products available in the market tagging exorbitant prices and products aiming for mass scale production which leaves room for better quality and finish, thus ensuring Swiss Quality at affordable prices.

The uniqueness of marketing only Swiss brands which since ages identifies itself with precision, quality and finesse ensures our commitment.

Our exclusivity in our positioning has also allowed us to enjoy a competition free atmosphere in the industry as of today.

With our current product spectrum, we also are looking to aggressively establish our brand entity in the Corporate World by positioning our products as high-end corporate gifts/ promotional items at affordable prices. Our intention of providing international quality allows us to provide Customization Services like

» Laser Engraving
» Vacuum Gold/ Silver plating
» Vinyl cuts
» High quality printing and Embossing

Also highlighted in the catalogue are the various procedures mentioned above, executed for our esteemed clients, some of whom are highlighted below.

Metlife Sony Mercedes Benz Ernst & Young Star Alliance GE Biocon

Pepsico International Torrent Danfoss Hinduja Hospital JCDecaux Bausch & Lomb

HCL Swiss Airlines Ziegler Schleicher PlatformOne Deloitte

We look forward to your positive response.

With Warm Regards,

Vishal Malik
Chief Operating Officer
Swiss Military Products S. A.

Discover the world of Swiss Military and Alpine Club - a world that embodies both functionality and quality. Our assortment is produced from components of the highest quality and assembled with the utmost care and strictest attention to detail. It is important to us that you receive the best product available.

This is reflected in the Swiss military and Alpine Club range of products. Our exclusive collection of Swiss -made watches, luggage and other accessories are comfortable, elegant and timeless. They are created to please you and ensure your personal satisfaction with their long-lasting durability and wide range of use. We ensure that all of our products pass through the highest of standards and reflect the latest in international trends. It is our mission to produce the best products available. Swiss Military and Alpine Club made for those who expect best!

Today's youth has leapfrogged from the socialist frugal culture to the more money spending capitalist one. They are highly brand conscious and have no qualms about flaunting the same as well. The ego enhancing image is considered 'cool'! The element of money in purchase consideration is no more a consideration vis-a-vis the time required to visit a mall, spend time, and do the same. Time is of the essence. Disposable incomes and independent decision making is at an all time high. The new generation believes in taking risks.

Swiss Military Products SA vows to fulfill these very dreams of the consumer by bringing these items to them either through corporate sales or brand promotions. The aspirational value attached to the Swiss flag and hence to the Swiss quality is unmatched.

Large multinational houses would much rather see their brand associated with a highly successful and hugely popular worldwide brand rather than an unbranded item which could be manufactured in any part of the Asian world without any commitment to quality.

It is therefore our endeavour to deliver Swiss quality at affordable prices - a bridge that no one has traversed so far. We hope to keep your confidence through our continuously expanding product lines, advantage of collective buying power, effective control systems and highly economical rates and prompt service.